My photo
style enthusiast based in skostredet. I want to be exuberated!

Tuesday, 12 January 2010


RIP Shigeo Fukuda


Japanese designer, Mr Shigeo Fukuda was a prolific, playful and a well renowned graphic/ poster artist. He was also a sculptor and a trompe l'oeil artist. More of the man and his work here.

I was introduced to him by Bent rené synnevåg, a friend of mine. Bent is also a photographer. He translates all my designs and projects into images.
Bent showed up with his moleskine jotter and presented me with the ideas for the 2010 collection shoot.
He had a sketch of this poster and the name of the maestro.

I did some reading on the man and we decided to shoot
the collection based on this poster.
Friends and friends of friends are rounded up (we do that a lot, since there are not many models in Bergen)
By this time Mr Fukuda had passed away. So it turned out to be a well fitting homage and tribute to the man and master.

The images that follow is my homage and tribute to Mr Fukuda, featuring my 2010 collection.
Introducing Snorre Martinsen- art director at mkbergen, Daniel Karlsen- jack of all trades and Henning Severud- as 'top models'.

Click for large size
Idea and images by Bent René Synevaag
Location: Skostredet, Bergen

Monday, 11 January 2010

French speaking Singer Getaway

The Singer Getaway and the Office carrier has been profiled by C'est magnifique!
For all you francophones, read the article here
Anglophones, don't despair, an English version will be posted shortly.

A bientôt.


Saturday, 9 January 2010

My foul-weather friend

Business student Alexander Helle, had an exchange year in Milan where he lived in a collective.
It changed his life.
The realization that his chosen path was way too sobering compared to his artistic and creative flatmates got him pondering.
He started cracking his analytic mind.  6050 rainy days clocked in his native city bergen led to a watershed.

Stylistic raincoats for men!

Alexander found me at my Tailoring studio in Skostredet, Bergen ( I've clocked 4536 days myself!). After an initial healthy dose of sceptism from my side, I joined forces with Alexander.
I drafted the patterns, handcrafted the prototypes, fittings, re design, more fittings...
We shopped around and sourced in fabrics from a reputable Japanese fabric manufacturer and before long Norwegian Rain raincoats were born.
Raincoats for men based on sartorial techniques and heritage. That actually keeps you dry!
The Raincho came to life at the café situated at the crossing of Rue Etienne Marcel and Rue Montmartre. Cafe Etienne Marcel, thanks for the serviettes.
Grandpeople are fully onboard and they create the visual profile. They know their stuff!

We just didn't want to get caught out in the rain again! Do you?

All pictures by Bent Renè Synnevåg
Click for full size